Why are the parking meter prices being changed?
Business owners and leaders in Montclair have raised concerns about the availability and ease of finding parking in Montclair Village. City staff determined that Montclair could be a good area in which to try a Flexible Parking District, a program in place in many other cities around the country, and which is in line with Oakland’s Parking Principles
adopted by the City Council. Part of the Flexible Parking District program is an agreement with local business owners and residents that the City will spend fifty percent of any net -increased revenues from the pilot program within the Montclair District for other street and sidewalk improvements.
When are Flexible Parking rates being implemented?
Beginning Monday, August 18, 2014
What are the new prices?
Peripheral Parking – $1.00 per hour
On the west (far) side of Moraga, from La Salle to Mountain and west (far) side of Mountain from Moraga to Snake.
Value Parking – $1.50 per hour
On the east (village) side of Moraga from Montclair Park to Mountain, the east (village) side of Mountain from Moraga to Snake, and Merced. West (far) side of Moraga from Medau to La Salle
Central Parking – $2.00 per hour
On Medau Place, La Salle, Mountain from Colton to La Salle, and the Montclair Parking Garage
High-Demand Parking-$2.50 per hour
On Mountain from La Salle to Moraga, Antioch St. and Antioch Ct.
How were these prices determined?
Average daily parking usage was observed for every block with meters in Montclair Village.
The map below shows the results of these observations.
To determine the new rates, the observed blocks were divided by location and usage patterns into four groups, and using average parking usage for each group as a whole, a price was assigned as follows:
0-24% average occupancy: $1.00
25-50% average occupancy: $1.50
50-84% average occupancy: $2.00
85-100% average occupancy: $2.50
Does this mean I’m going to have to pay more for parking?
It depends on where you want to park. Some areas will see an increase, others a decrease. Only “high-demand” spots where short-term parking is expected will see an increase. The price on these blocks, near the intersection of Mountain and Antioch Court will be increasing from $2.00 to $2.50 per hour. It is expected that these streets will be used mostly by people who are not staying in Montclair Village very long, who just need to stop for a quick lunch or for a specific errand.
Other streets in the Village will remain at $2.00 per hour, except for Moraga and Mountain along the freeway, which will drop to $1.50 per hour, and some spaces further south that will be $1.00. Combined with the new First 20 Minutes Free program in the Montclair Parking Garage, which also accepts validation from many Village businesses, this program will help visitors to Montclair Village park more easily and save money. If total parking revenues increase, a portion of the revenues from this project will be returned to Montclair Village to help pay for additional street improvements.
Are you adding more parking meters in Montclair?
The City is also working on a related Smart Parking Meter
project to upgrade older single-space meters with new Smart Meters. This project will also add parking meters on select blocks identified by City Council. One of these areas is on Moraga Ave in front of Montclair Park. These new meters will come in at the reduced price of $1.50, consistent with the new flexible parking pricing program.
I work all day in Montclair. Where can I park?
We recommend parking in the Montclair Village Garage, which has secure parking all day, and will be implementing a First 20 Minutes Free programthis summer as well. The rate for the Montclair Village Garage is $2/hour after the first 20 minutes, with a $10 daily maximum. Monthly rates are also available. Un-metered parking is also available on the edges of Montclair Village; please pay attention to limitations indicated on the corresponding signs.
Why are you trying to manage parking using prices, rather than just changing time limits?
Using prices instead of strict time limits gives drivers the option of staying longer if they are willing to pay more. Higher prices in the center of the commercial area will encourage more turnover and leave more spaces open near businesses. Keeping the two-hour time limit at all meters ensures a minimum amount of space turnover on all streets in the area (a long-term option remains in the Parking Garage).
How is this going to affect businesses?
The Montclair Village Business Association is in complete support of this program. Business owners have expressed growing concern that, although there is ample parking in the district, the high amounts of use in the center of the district give the impression that parking is scarce, and may discourage people who want to park easily from visiting the area. The goal of this project is to spread parking out more evenly, and create more open spaces in the center. Other cities have found this encourages people to drop in for a quick errand, and avoids discouraging potential visitors who are unfamiliar with the area and don’t know where to park if street spaces near their destination fill up.
How is this going to affect residents?
As part of the designation of Montclair Village as a Flexible Parking District, the City Council specified that any blocks that touch the Montclair Flexible Parking District are considered to be “adjacent” for the purposes of establishing a residential parking permit (RPP) area. This makes it easier for residents surrounding the Montclair Village to form an RPP area.
You say this is a “pilot” project. Is the City going to do this in other neighborhoods in the future?
If this pilot program is successful, we may bring the methods and parking principles to other commercial districts in Oakland. We will work with business owners, employees, residents and customers to ensure the changes are appropriate to the unique needs of each area. Any new flexible parking districts would first be approved by Oakland City Council.
Are other cities doing this?
Yes! Flexible parking or “demand-based pricing” is becoming standard parking practice. Donald Shoup, a professor of urban planning at UCLA, has spent many years researching and writing about the best ways to manage parking. The research conclusion is demand-based pricing. You may want to read his evaluation of San Francisco’s parking pricing program
SFPark. Additionally, many cities have already successfully implemented a range of policies and programs similar to this one, including Seattle
, Redwood City
and Austin, Texas