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The Coliseum City project seeks to transform the underutilized land around the Oakland-Alameda County Coliseum and Arena into a world-class sports, entertainment and science & technology district that boasts a dynamic and active urban setting with retail, entertainment, arts, culture, live and work uses. The area is located in the center of the Bay Area and has many highly sought development assets, including freeway connectivity, immediate BART access at the Coliseum Station, the Oakland International Airport, waterfront views and development opportunities.
The transformation of this area into a thriving, sustainable, healthy and equitable urban showcase for the region is dependent upon a strong vision for the area, linked to a comprehensive public-private development approach to redevelopment.
A design team led by JRDV Urban International has, under contract with the City, prepared a Master Plan which envisions near-term redevelopment at the Coliseum site and long-term development plans for the surrounding area. The Master Plan represents the City’s preferred ‘vision’ for redevelopment and economic revitalization of the area, but is only one potential future scenario.
Realization of this Master Plan vision is dependent upon additional investigation into the feasibility of both public and private financing options – the current Master Plan does not represent any commitments of either private or public finances – for various components of the Master Plan, and an assessment of the potential environmental effects associated with this vision, together with identification of mitigation strategies capable of reducing or avoiding any such effects. To assess these environmental effects, the City of Oakland will produce a Draft Environmental Impact Report.
With these caveats, the Master Plan’s vision provides a suitable basis upon which the City will now begin preparation of a Specific Plan.
The Coliseum Area Specific Plan will guide the future development of the Oakland-Alameda County Coliseum site, and in the area across I-880 (Oakland Airport Edgewater Business Park). The Plan is intended as a comprehensive plan to transform what is currently one of the largest under-developed, inner-urban, transit-served redevelopment opportunities in California. Implementation of the Plan is seen as a critical opportunity to revitalize some of Oakland’s most important physical assets, and transform these assets into a center for long-term economic growth. The Plan will provide both a short-term development plan for the accommodation of up to three new venues for the City’s professional sports teams, and a longer term, 25-year planning document providing a roadmap for land use policy, regulatory requirements and public and private investment that coordinates future development in the Coliseum Area.
The Plan covers approximately 800 acres, bounded by 66th Avenue to the north, San Leandro Street on the east, Hegenberger Road on the south, and San Leandro Bay and the Oakland International Airport to the west.
As noted above, the Plan Area has many highly sought development assets, particularly its regional transit infrastructure. Leveraging these core assets to their maximizing potential is critical to Oakland’s ability to create a viable, long-term center for economic development.
The proposed Specific Plan is designed to leverage these existing assets in the Coliseum Area into a comprehensively design mixed-use district that will retain the existing sports franchises and attract sustainable new jobs and economic development.
The following are key objectives around which the Specific Plan will be developed:
- Retain the existing sports teams, and maximize the economic value for Oakland and Alameda County from these sports facilities.
- Create a regionally significant Science and Technology District that can act as a catalyst to expand Oakland’s ability to attract new businesses and to participate in the Bay Area’s dynamic ‘innovation economy’.
- Leverage and enhance the existing transit and transportation infrastructure in the Coliseum Area, and create a model transit-oriented development (TOD) which is consistent with regional growth policies and state law as provided for under SB 375 and AB 32. Such transit-oriented development will increase Oakland’s ability to leverage its central position in the Bay Area to capture a bigger share of regional housing growth, job growth and economic investment.
- Create a vibrant urban mixed-use district in the Coliseum Area which will attract a significant community of new residential and commercial uses. This district will generate activated streets, public spaces that provide an enhanced pedestrian experience, site security and high quality development.
- Create new open space, Bay access, and natural habitat enhancement, providing public educational and Bay accessibility opportunities for Oakland and Bay Area residents.
As subsequent work on the City’s Specific Plan progresses, it is anticipated that the planning and design concepts of the Master Plan will become more detailed and refined, and certain elements of the Master Plan may change.
Additionally, per City Council direction established at the beginning of this planning process, the Specific Plan and its associated EIR will carefully consider other possible scenarios for the area under which the City is able to retain only one or two sports franchises, or possibly none. With or without professional sports venues, the Coliseum site and its surroundings remain significant redevelopment opportunities, and options for revitalizing this area and capitalizing on its important physical assets are to be considered, independent of the retention of each or any of the City’s sports franchises.
A summary of the proposed Specific Plan build-out includes up to three new sports venues totaling nearly 1.7 million square feet of building space or 131,000 seats; just over 14 million square feet of Science & Technology, office, light industrial, logistics and retail space; and 6,370 residential units. This represents an increase of approximately 8.3 million square feet of new building space within the Plan area. The proposed Specific Plan build-out also includes up to approximately 15,000 parking spaces on the Coliseum site. There are proposed to be nearly 39 acres of new, publically-accessible open space, creek and wetland improvements, and restored open space on the Bay waterfront. Click here to read the project summary.
The Specific Plan will provide separate development concepts for each of the Specific Plan Sub-Areas (see map below). Each of these development concepts require further, more detailed planning and analysis, as well as investigation into financing strategies necessary for implementation. None of these Specific Plan concepts currently represent a definitive end-state, or an obligation on the part of either the City or the sports franchises, but are instead a statement of the area’s potential.
The Sub-Area Map
Click here to view the map above as a downloadable PDF.
The Proposed Land Use Map
Click here to view the proposed Land Use map.
The City issued the Notice of Preparation of an Environmental Impact Report on April 19, 2013, starting the public review process. The City is taking comments during the next 30 days—until May 20, 2013. After the two public hearings on the Plan (see upcoming meetings, below), the City will prepare a draft Specific Plan and draft Environmental Impact Report, and will release them the fall, 2013. Public hearings will be held then to review both the draft plan and the draft EIR. Final plan and EIR review is expected within 12 months.
EIR Scoping Meeting - City Planning Commission
May 1, 2013, 6pm
Oakland City Hall, Hearing Room 1
One Frank Ogawa Plaza
EIR Scoping Meeting - Landmarks Preservation and Advisory Board
May 13, 2013, 6pm
Oakland City Hall, Hearing Room 1
One Frank Ogawa Plaza
Reports, Documents & Presentations
Council Resolution Authorizing Exclusive Negotiating Agreement - March 6, 2012
City of Oakland Remains Bullish about Coliseum City – May 22, 2012
In the News
Oakland 'Coliseum City' Receives More Funding: $1 Million Approved For Study
January 28, 2013, Huffington Post
Oakland city leaders announce Coliseum makeover
March 7, 2012, KGO-TV
Oakland tries to entice sports teams to stay
March 7, 2012, KRON
Oakland rolls our renovation plans aimed at keeping sports teams
March 7, 2012, KCBS
Oakland’s plan to keep its sports teams
March 7, 2012, NBC Bay Area
Council approves plan to keep A's, Raiders and Warriors in Oakland
March 7, 2012, Oakland Tribune
Oakland nears move to revitalize Coliseum area
March 7, 2012, San Francisco Chronicle
Frequently Asked Questions
FAQs will be added in the near future. Please check back.
Devan Reiff, AICP
City of Oakland
Department of Planning and Building - Strategic Planning Division
250 Frank Ogawa Plaza, Suite 3315
Oakland, CA, 94612
Phone: (510) 238-3550
Strategic Planning hotline: (510) 238-7299
Fax: (510) 238-6538
Project website: www.oaklandnet.com/coliseumcity