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Welcome to Learn ♦ Lead ♦ Lift Project
“Learn, Lead, Lift” is a disaster justice pilot project led by the City of Oakland Fire Department’s Emergency Management Services Division (EMSD). Learn, Lead, Lift ultimately strives for the sustainable engagement and integration of ALL neighborhoods in emergency planning, preparedness, and mitigation efforts regardless of social, cultural, religious and economic status.
We are putting aside past top-down models of traditional disaster planning and we are working to make preparedness and planning work for the entire Oakland community. Accordingly, the program seeks to foster a new conversation and a culture of preparedness starting in the areas of the City that experience significant social and economic challenges.
The communities of Havenscourt, Elmhurst and Acorn will be the pilot’s focus with expansion to Sobrante Park, San Antonio and Fruitvale.
ALL communities need to plan and prepare for what to do when disasters strike to be able to care for themselves and their loved ones. We will build better coordination and foster working relationships with community resources. Truly effective coordination and solid relationships will increase disaster readiness and will support our communities in being more self-reliant and resilient – before, during, and after disasters.
About Learn ♦ Lead ♦ Lift
The City of Oakland’s Learn, Lead, Lift project is managed by the City of Oakland Fire Department’s Emergency Management Services Division (EMSD), which works to create plans and contingencies in preparation for possible natural and man-made disasters within the city.
The Oakland EMSD has an established infrastructure that includes staff, systems, technology, and quality assurance protocols.
1) To cultivate a culture and build a community with the ability to address local issues, understand our threats and hazards, and embrace our opportunities.
2) Preparedness trainings and events will help local participants to identify potential resources and to be better able to prepare and to empower their families and community. The community engagement model has 3 components:
- Community Capacity Assessment: assess vulnerabilities, hazards, infrastructure, and community resources
- Educational Outreach: community outreach and youth engagement in picture-based training, workshops and seminars using blended-learning techniques
- Transformative Training: disaster preparedness training that utilizes community resources and institutions
3) Perform transformative preparedness training to respond to communities’ needs.
- Mobilizes, recruits, and organizes individuals and organizations in disaster response within the community
- Provides training that uses available resources and institutions
- Action-oriented and pictured-based, lower content preparedness materials to reach a broader audience
We partner with community organizations that are directly involved in the community. As part of our partnership, we first help create an emergency plan for the organization themselves. When the organization feels prepared, we then present training materials that they can share with the community members with whom they work. If your organization is interested in partnering with us for this project, please use the contact information provided on this page to express your interest.
How You Can Engage
To support the Learn, Lead, Lift project, you can:
- Share information from this website with your neighbors, local church, and community organizations
- Volunteer with Oakland EMSD to do emergency preparedness outreach in your community
- Tell the City about the resources you use in your community
Project Partners and Stakeholders
CARD @ www.CARDcanhelp.org
CARD - Collaborating Agencies Responding to Disasters - provides culturally appropriate and accessible emergency preparedness and disaster response resources for nonprofits, faith agencies and stakeholders serving the difficult to reach communities and residents. Since 1989, CARD has developed a reputation across the country, and internationally, for their innovations in the field of fear-free community readiness, social media for emergency management, and the creation of tools to engage the hardest-to-reach communities. CARD has partnered with EMSD to engage local NGO/FBO/CBOs that support people with access and functional needs (and other vulnerabilities), by providing training materials, tools, workshops and consultations that make preparedness fast, easy, low-cost and beneficial beyond emergencies and disasters. Through engagement with CARD, EMSD will work to ensure that important information, inspiration and collaboration can reach the broadest and most in-need audiences, while connecting with community anchors to assist in community-based investment in our programs.
Red Cross @ www.RedCross.org
The American Red Cross exists to provide compassionate care to those in need. Its network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world. Bay Area American Red Cross (ARC) has started an initiative focused on providing preparedness training to difficult to reach targeted areas of the City of Oakland.
Digital Arts and Culinary Academy (DACA) @ www.dacaoakland.com
The Digital Arts and Culinary Academy’s mission is to help teens, aged 13 through16, grow and build self confidence through the learning of at least one of four components in our program: Digital Audio Production, Digital Video Production, Culinary Arts, or Urban Agriculture. Our goal is to help out youth excel and create a better life and community for themselves and others.
Allen Temple @ www.allen-temple.org
Asian Health Services @ www.asianhealthservices.org
Beth Eden Baptist Church @ www.betheden.com
Beth Eden Senior Housing @ www.cchnc.org
East Oakland Youth Development Center @ www.eoydc.org
Family Bridges @ www.fambridges.org
Oakland Housing Authority @ www.oakha.org
St. Mary’s Garden @ www.cchnc.org
Women’s Cancer Resource Center @ www.wcrc.org
Youth Employment Partnership @ www.yep.org
Youth Uprising @ www.youthuprising.org
Regional Catastrophic Preparedness Grant Program (RCPGP) Background
The City of Oakland’s Learn, Lead, Lift project is a pilot community preparedness project that was awarded a grant through the Urban Area Security Initiative (UASI) grant, funded by the federal Department of Homeland Security (DHS) Regional Catastrophic Preparedness Grant Program (RCPGP).
The grant provides funds to develop a regional safety and security strategy that:
- Addresses the unique planning, equipment, training and exercise needs of large urban areas, and;
- Assists urban areas in building an enhanced and sustainable capacity to prevent, respond to and recover from natural disasters and threats/acts of terrorism
Future grant awards for this program are not known at this time, and additional information will be provided as soon as any pertinent information becomes available.
City of Oakland Fire Department
Emergency Management Services Division (EMSD)
1605 Martin Luther King Jr. Way, 2nd Floor
Oakland, CA 94612
City of Oakland EMSD, Genevieve Pastor-Cohen, at firstname.lastname@example.org, 510-238-2326
CARD, Ana-Marie Jones, at AMJ@CARDcanhelp.org, 510-451-3140
American Red Cross Bay Area, Stacy Williams, at email@example.com, 415-427-8092