Our Upcoming Events
Shoppers have a wide variety of retail in Oakland to choose from specialty food markets to fashion boutiques. Oakland, already home to more than 50 regional and national retailers, will welcome Target in summer 2011.
To learn more about retail opportunities in Oakland, click here to view our retail marketing piece.
Broadway Valdez + Uptown Offers Unparalleled Retail Opportunity
Located adjacent to Downtown Oakland, the Broadway Valdez + Uptown area offers a rare opportunity to create a mid- to upper-end fashion, home and recreation shopping place in Oakland. The area is an unparalleled opportunity to build retail thanks to a combination of:
- Nationally recognized artisanal food and nightlife scene
- Underutilized opportunity sites
- Direct routes from mid- and upper-income neighborhoods
- A nearby transit hub
- An untapped customer base
The completed Broadway Valdez Specific Plan will make the entitlement process less time-consuming and less expensive for conforming developments. Click here to learn more about the Specific Plan.
- Click here to read the Broadway Valdez + Uptown Fact Sheet
- Click here to view demographics, traffic counts and other data for the Broadway Valdez + Uptown area
- Click here to view a high resolution PDF of the map to the right
Oakland’s distinctive neighborhoods are the best place to make shopping and dining discoveries. Oakland's 55 shopping districts vary from quiet, tree-lined streets to bustling commercial corridors. Neighborhood-serving stores, unique ethnic shops, upscale chic boutiques, and more--Oakland has it all! A world of gifts can be found throughout Oakland - the most culturally and ethnically diverse city in America.
For more information on Oakland shopping districts, visit Shop Oakland.
Shopping Centers, Food Halls and Farmers Markets
Oakland is also home to several neighborhood and regional shopping centers, as well as two food halls—Rockridge Market Hall and Fruitvale Public Market—with Jack London Market on the horizon. Oakland also hosts 14 farmers markets.
Popping Restaurant Scene
Oakland has recently become an epicenter of fine dining, as chefs and entrepreneurs discover its savvy, hungry clientele, friendlier permit process and much lower costs compared to the city on the other end of the Bay Bridge. Oakland has recovered its unique name and identity as the center of East Bay dining. Restaurants throughout the city are prospering.
Much retail has located in Oakland, and substantial opportunity remains. Citywide, the largest opportunity lies in general merchandise retailing. In West and East Oakland, the most opportunity lies in supermarket retailing.
The City of Oakland has embarked on a number of strategies to maximize retail opportunities, recommended in the 2008 Oakland Retail Enhancement Strategy:
- Getting the word out via Oakland Grown about all the city's spectacular shopping, dining and entertainment options.
- Creating an unparalleled, fashion-oriented urban shopping place, primarily mid- to upper-income price points, in the Broadway/Valdez District. A specific plan will lay out the vision for this area, provide a regulatory framework and make it simpler and less expensive for development projects to gain approvals. Housing, hotels, offices and other projects are likely be a part of the area.
- Reimbursing sales tax to retailers who provide at least 20 full-time equivalent jobs paying the Oakland Living Wage.
- Recruiting a national supermarket retailer to open three stores, two in East Oakland and one in West Oakland.
- Continuing to work with startup and expanding retailers through the Oakland Business Assistance Center.
- Seeking input from the Oakland Retail Advisory Task Force, an Oakland Metropolitan Chamber of Commerce group composed of retail real estate brokers, developers and decision makers.
- Facilitating retailer recruitment training for business improvement districts and merchant organization leaders.
- Working with City staff in CEDA, Fire, Police, and the City Administrator’s Office to share information, maximize opportunities and resolve regulatory issues.
In the future, the City will consider expanding large-format retail along Interstate 880 between High Street and Hegenberger Road, where Walmart opened in 2005.
For assistance in finding information, locations and money for your retail, restaurant, arts or entertainment business, please contact the Oakland Business Assistance Center (510) 238-7952.