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The 2010 U.S. Census ranked Oakland as the eighth largest city in California, with a population of 390,724. Oakland's diverse, well-educated population is attractive to both retailers in search of customers with disposable income and businesses in search of skilled workers. The California Department of Finance estimates Oakland's population as of January 1, 2011, at 392,932.
To put Oakland's population in perspective: the city has a larger population than Minneapolis, Miami, St. Louis, Pittsburgh, Cincinnati and Newark. Oakland's population is more than twice that of Salt Lake City and nearly four times larger than neighboring Berkeley.
The USA Today Diversity Index ranks Oakland as one of the two most diverse cities in the United States.
Click here to download the 2009 Demographic Profile for Oakland and 17 distinct commercial districts within the city.
- Median Age: 36.2 years
- Number of Households: 153,791
- Average Household Size: 2.49 people
- 48.5% male, 51.5% female
- Mean Household Income: $71,260
Race alone or in combination with one or more other races:
|Black or African American||30.5%|
|American Indian and Alaska Native||2.1%|
|Native Hawaiian and Other Pacific Islander||0.9%|
|Some Other Race||15.3%|
25.4% identified as Hispanic or Latino.
Source: U.S. Bureau of the Census, Census 2010
Given the per capita income of $28,660 (2010 Census), Oakland residents have a total Household Income of more than $11.1 billion. More than 21% of Oakland's households report household income in excess of $100,000.